Janneke Hoeben | PRINT & ILLUSTRATION
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PRINT & ILLUSTRATION

 

From a hand drawn sketch to a digital ready to use computer file. From a single idea to a complex layered surface pattern. From a mood board to a full collection of diverse surface patterns and artworks. I really enjoy doing all of it!

 

Pip Studio: Although I started at Pip Studio as an experienced illustrator and print designer, I never thought I could learn so much more about print design: it’s all about the details! I started working here as a lifestyle product & print designer for tableware, stationary, bath, bed, swimwear & home wear. The best part was being able to design with a great team for all these different product groups. Keeping all designs and prints in line with the strong brand identity of Pip Studio. In this job I learned all about the importance of detailed print design: every aspect of a surface pattern is well thought of. Like colour, placement, background, and the combination with other prints. Next to that it was very important to use all the collection prints on different products and materials, while keeping the the prints together as a total collection. At Pip Studio I developed excellent skills in screen printing and specialised myself in complex surface pattern design. Next to that I had full responsibility for assigned projects, which involved all communication with our license partners, and when necessary with manufacturers.

 

Oilily: I worked as a print designer at Oilily, the Dutch brand known for her typical print identity. When you work for a strong brand like Oilily, you really have to dive into the history and the identity of the brand. It takes time to learn more and to get the print direction right! My love for screen printing started at Oilily, I liked to work with the boundaries that were set (a certain amount of colours, not being able to draw too much details). And with that all in mind, make beautiful screen prints. Also, I really learned a lot about colours & the effect of colours on different materials.

 

WE Fashion: At WE Fashion I was responsible for the men casual jersey collection, styles and artworks. I liked working for just the men collection: I learned to work together on a large collection with many inputs, and was able to focus on the main fabrics and print techniques.

 

Freelance print designer & illustrator: For over 5 years I worked as a self employed illustrator & print designer for different product & target groups.
< Fashion print design for among others: Hunkemöller, Oilily World, Van Gogh Museum.
< Illustration for among others: HMSHost Europe, Ahold, Amsterdam Schiphol Airport, Pup Creative Agency.

 

Want to see more? Please drop me a line to get in touch!