Janneke Hoeben | FASHION & CONCEPT DESIGN
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FASHION & CONCEPT DESIGN

 

With an investigative approach I translate concepts & ideas into clear, easy to use (commercial) products.

 

Commis de Cuisine: My own ‘99% made in Holland’ brand Commis de Cuisine (named after the youngest help in a classic French restaurant kitchen). I started with nothing but an idea, and ended up with a webshop selling my own tailor made kitchen textiles. It was a great experience: creating an identity, designing products, searching for ways to produce local, using sustainable materials, managing photoshoots, creating and maintaining a website and webshop, and last but not least: try to sell the products! I loved the whole proces, I loved creating a totally new brand out of nothing. The hard part was doing it all by myself, and that’s why eventually I decided to stop. Luckily I didn’t sell all of my stock. Every birthday I still have awesome presents to give!

 

De Bijenkorf: For De Bijenkorf I designed for several of their private label brands. I started my career in fashion design here, as an intern, worked with great pleasure and learned a lot! After a while I was responsible for several collections at the time. I later managed a small team and the interns. With this job came a lot of travelling: sourcing trips to manufacturers (Portugal, India, China), inspiration trips to the fashion cities (London, Berlin, Paris) and buying trips to seasonal fashion fairs. As a designer I worked closely with the buyers of the brands, so I learned a lot about the commercial importance of designing a label. The best part about this job was that I was responsible for all the different aspects of designing a collection: forecasting, sourcing fabrics, technical drawings woven, jersey and knit, and artworks & trims. So, as you can imagine, this was a fantastic learning opportunity.

 

 

Want to know or see more? Please drop me a line to get in touch!