Janneke Hoeben | Concept - Design - Print
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Here you’ll find a very small selection of my work.
If you like what you see, or want to see more: please contact me!


I’m experienced in different target groups & product groups (swimwear, fashion, bed & bath, stationary, men & women) and worked for different companies.
Among others:
Pip Studio Amsterdam, Oilily, Hunkemöller, WE Fashion, De Bijenkorf, HMSHost Europe, Amsterdam Schiphol Airport, Albron, Van Gogh Museum.


With tons of energy, a good laugh and an investigative approach, I work as a print & product designer! I really love to make beautiful prints & artworks, 100 percent tailor-made to fit a given brand identity.
As an efficient, experienced creative: I get the job done!

This is what I do

I started my career as a fashion designer, designing several collections for different target groups at different companies. From concept to technical drawings, from color card to collection book. Working as a designer I developed a big love for prints & illustrations.


I created a lot of artworks and prints during my work as a fashion designer already, but I really wanted to learn more! The next step was working on a freelance basis for as many as possible clients and target groups. Clients in the fashion industry, but projects for packaging and lifestyle products as well. In this period I learned a lot, doing a lot of different projects and working for international clients… But to do this all by myself, in the end it just wasn’t for me!


So, with new skills (from hand drawn illustrations to complicated layered repeats), I am now working as a print & product designer. I totally love it!


Next to that I really really like swimming (long distance, get out of my way!), stand up paddle boarding and surfing (yes you can in the Netherlands, also in winter), and dining out (all over he world).


At this point I’m not available for freelance work because I have a permanent job. If you think it’s still a good idea to get in touch: please let me know!





+31 (0)6 185 33 638